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Business Model – Maintenance of green surfaces – Municipality Gradiška – Bosnia and Herzegovina

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Business Model – Maintenance of green surfaces – Municipality Gradiška – Bosnia and Herzegovina

June 19th, 2019|Activities|

WP-T2
Defining the business model and training program
D-T2.2.2 – Business Model

Annex 3b

Title
Maintenance of green surfaces

Bosnia and Herzegovina

INDEX

1 INTRODUCTION 3
2 CONTENTS 4
3 THE BUSINESS IDEA 5
4 CANVAS N.1: MUNICIPAL ADMINISTRATION AND PUBLIC INSTITUTIONS IN GRADISKA 6
CANVAS N.2: CITIZENS, RESTAURANTS, COMPANIES 7
4.1 Canvas 8
4.2 Notes to the canvas 11
5 LEGISLATIVE REFERENCES FOR THE ESTABLISHMENT 12
6 LEGISLATIVE REFERENCES FOR PERSONNEL HIRING 13
7 ORGANISATION 14
7.1 Roles 14
7.2 Functions 14

1 INTRODUCTION

BEGIN is a project to define models for creation and management of social start-ups finalized to the inclusion of disadvantaged people.

Marginalized groups – e.g. unemployed, women, young people, immigrants, disabled, ex-convicts, former drug addicts – are counting significant percentage in every partner country.

Innovative feature and main objective of Begin is the creation of tools to encourage the creation and development of social start-ups active in safeguarding of environmental protection for social work inclusion and employment of disadvantaged people, which then contribute to improvement of territories both for use citizens and tourists. BEGIN will transfer know-how from more innovative and experienced regions to those lagging behind creating an innovative model that can be transferred also to other regions not involved in the project. Main common challenge tackled regards environmental protection, also to promote tourism development. This challenge is faced through joint analyse of territorial frameworks to identify work activities at the base of social start-ups models and business models that are involving specifically marginalized groups. Non-profit and third sector organisations are an efficient tool for environmental protection, but are not very developed and structured in project countries, except for Italy. Hence, the project will capitalise results of research conducted in Italy by providing specific know-how.

Direct project beneficiaries of milestones, outputs and deliverables will be the FACILITATORS OF SOCIAL START-UPS. Indirect beneficiaries will be potential social start-uppers, people with disadvantage employment, employees of social start-ups, research and innovation centres, training centres and employment agencies, as well as legal and relevant public authorities in every country.
They also will lay the foundation for the creation of an INTERNATIONAL FACILITATORS NETWORK. This represent the main project output together with a TRANSNATIONAL STRATEGY FOR SUPPORTING SOCIAL START-UPS which will be built on the 10 local-regional strategies which will be realised in project regions. Besides main outputs, BEGIN expects additional project milestones being the elaboration of BUSINESS MODELS for the Management and Creation of SOCIAL START-UPS as well as LEARNING PROCESSES for the dissemination of business models.

This document contains the business model for the creation of new social startups

This document, at the end of the project, will be available for other subjects interested facilitate the creation of social startups.

2 CONTENTS

a) The business idea = a general summary
In this section it is described the business idea. What activities for which market.

b) Canvas = blocks from 1 to 9 for each of main customer segments
In this section it is explained the Business Model Canvas of the business idea. Potential startuppers and facilitators will have a schematic overview of the business model.
Please, read this section following this order
1 = customer segment
2 = value proposition
3 = channel
4 = customer relationships
5 = Revenue streams
6 = Key activities
7= Key resources
8 = Key partners
9 = Cost structure
This section is replicate for each customer segment identified for the business idea

c) Legislative references for the establishment of the startup
In this section it is described how to establish the new social enterprise.

d) Legislative references for personnel hiring
In this section it is described what kind of contract it is possible to use for human resource management

e) Organisation (roles, functions, able-bodied and disadvantaged people skills)
In this section it is explained the human resources needs to manage the new social enterprise

3 THE BUSINESS IDEA

Describe the business idea starting from the capacity building meeting results (MAX 1 PAGE)

The business idea is related to establishment of business model for foundation of social enterprise active in maintenance of green surfaces such as parks in the Municipality of Gradiska.
1) The main clients are municipal administration and public institutions in Gradiska.
2) Added value that social enterprise is offering would be high quality and ecologically maintained green surfaces including (removal of weed and ambrosia), maintenance of road belt, maintenance of parks and recreational surfaces, pruning and removal of dry branches, creation of flower surfaces and planting of flowers, production of planting material, production of compost, protection and conservation of plants.
3) Desirable channels of communication with clients are media (TV, radio, social networks), promotional activities via banners and distribution of leaflets.
4) Clients expect professional relationship based on long-term contract.
5) Price is based on realized services, market capacity should be analysed before foundation of business.
6) The main activities are as following: maintenance of green surfaces including (lawn moving, removal of weed and ambrosia), maintenance of road belt, maintenance of parks and recreational surfaces, pruning and removal of dry branches and bushes, creation of flower surfaces and planting of flowers, production of planting material, production of compost, protection and conservation of plants.
7) The main resources are quality workforce, mechanisation, financial funds, infrastructure (greenhouse, composter, land, business premises).
8) The key partners firms involved in distribution of seeds and plant materials as well as mechanisation. Key partners should perform supply of repro materials.
9) The main costs are associated with registration of business, procurement of mechanisation, maintenance of mechanisation, maintenance of equipment, procurement of fuel and workforce salaries.

4 CANVAS N.1: MUNICIPAL ADMINISTRATION AND PUBLIC INSTITUTIONS IN GRADISKA

Repeat this paragraph in case of 2 or more customers segments

(1) Brief summarize of
customer segment: The main clients are municipal administration and public institutions in Gradiska.

value proposition: Added value that social enterprise is offering would be high quality and ecologically maintained green surfaces including (removal of weed and ambrosia), maintenance of road belt, maintenance of parks and recreational surfaces, pruning and removal of dry branches, creation of flower surfaces and planting of flowers, production of planting material, production of compost, protection and conservation of plants.

Channel: Desirable channels of communication with clients are media (TV, radio, social networks), promotional activities via banners and distribution of leaflets.

customer relationships: Clients expect professional relationship based on long-term contract.

Revenue streams: Price is based on realized services, market capacity should be analysed before foundation of business.

Key activities:
-maintenance of green surfaces including (lawn moving, removal of weed and ambrosia),
-maintenance of road belt,
-maintenance of parks and recreational surfaces,
-pruning and removal of dry branches and bushes,
-creation of flower surfaces and planting of flowers,
-production of planting material,
-production of compost,
-protection and conservation of plants.

Key resources: The main resources are quality workforce, mechanisation, financial funds, infrastructure (greenhouse, composter, land, business premises).

Key partners: firms involved in distribution of seeds and plant materials as well as mechanisation. Key partners should perform supply of repro materials.

Cost structure: The main costs are associated with registration of business, procurement of mechanisation, maintenance of mechanisation, maintenance of equipment, procurement of fuel and workforce salaries.

CANVAS N.2: CITIZENS, RESTAURANTS, COMPANIES

Brief summarize of
customer segment: The main clients are citizens, restaurants and companies in Gradiska.

value proposition: Added value that social enterprise is offering would be high quality and ecologically maintained green surfaces, yards, planting of ornamental flowers, trees, green fences, maintenance of trees, bushes and other plants, protection, fertilization and conservation of plants.

Channel: Desirable channels of communication with clients are media (TV, radio, social networks), promotional activities via banners and distribution of leaflets, marketing for users of services.

Customer relationships: Clients expect professional relationship based on long-term contract.

Revenue streams: Price is based on realized services, market capacity should be analysed before foundation of business.

Key activities:
-maintenance of green surfaces and yards,
– planting of ornamental flowers, trees, green fences,
– maintenance of trees, bushes and other plants, protection, fertilization and conservation of plants,
-counselling related to maintenance of green surfaces.

Key resources: The main resources are quality workforce, mechanisation, financial funds, infrastructure (greenhouse, composter, land, business premises).

Key partners: firms involved in distribution of seeds and plant materials as well as mechanisation. Key partners should perform supply of repro materials.

Cost structure: The main costs are associated with registration of business, procurement of mechanisation, maintenance of mechanisation, maintenance of equipment, procurement of fuel and workforce salaries.

4.1 Canvas
Repeat this table in case of 2 or more customers segments
(1) Customer segment – The main clients are citizens, restaurants and companies in Gradiska.
(2) Value proposition – Added value that social enterprise is offering would be high quality and ecologically maintained green surfaces, yards, planting of ornamental flowers, trees, green fences, maintenance of trees, bushes and other plants, protection, fertilization and conservation of plants, counselling related to green surfaces maintenance.
(3) Channels – Desirable channels of communication with clients are media (TV, radio, social networks), promotional activities via banners and distribution of leaflets.
(4) Customer relationships – Clients expect professional relationship based on long-term contract.
(5) Revenue streams – Price is based on realized services, market capacity should be analysed before foundation of business.
(6) Key activities:
-maintenance of green surfaces including (lawn moving, removal of weed and ambrosia),
-maintenance of road belt,
-maintenance of parks and recreational surfaces,
-pruning and removal of dry branches and bushes,
-creation of flower surfaces and planting of flowers,
-production of planting material,
-production of compost,
-protection and conservation of plants
(7) Key resourses – The main resources are quality workforce, mechanisation, financial funds, infrastructure (greenhouse, composter, land, business premises).
(8) Key partner – The key partners firms involved in distribution of seeds and plant materials as well as mechanisation. Key partners should perform supply of repro materials.
(9) Cost structure – The main costs are associated with registration of business, procurement of mechanisation, maintenance of mechanisation, maintenance of equipment, procurement of fuel and workforce salaries.

Canvas
(1) Customer segment – The main clients are municipal administration and public institutions in Gradiska.
(2) Value proposition – Added value that social enterprise is offering would be high quality and ecologically maintained green surfaces including (removal of weed and ambrosia), maintenance of road belt, maintenance of parks and recreational surfaces, pruning and removal of dry branches, creation of flower surfaces and planting of flowers, production of planting material, production of compost, protection and conservation of plants.
(3) Channels – Desirable channels of communication with clients are media (TV, radio, social networks), promotional activities via banners and distribution of leaflets, marketing for users of services.
(4) Customer relationships – Clients expect professional relationship based on long-term contract.
(5) Revenue streams – Price is based on realized services, market capacity should be analysed before foundation of business.
(6) Key activities:
-maintenance of green surfaces and yards,
– planting of ornamental flowers, trees, green fences,
– maintenance of trees, bushes and other plants, protection, fertilization and conservation of plants,
-counselling related to maintenance of green surfaces.
(7) Key resourses – The main resources are quality workforce, mechanisation, financial funds, infrastructure (greenhouse, composter, land, business premises).
(8) Key partner – The key partners firms involved in distribution of seeds and plant materials as well as mechanisation. Key partners should perform supply of repro materials.
(9) Cost structure – The main costs are associated with registration of business, procurement of mechanisation, maintenance of mechanisation, maintenance of equipment, procurement of fuel and workforce salaries.

4.2 Notes to the canvas

Repeat this paragraph in case of 2 or more customers segments (explained in canvas)

Give notes about
1. customer segment
2. value proposition
3. channel
4. customer relationships
5. Revenue streams
6. Key activities
7. Key resources
8. Key partners
9. Cost structure

5 LEGISLATIVE REFERENCES FOR THE ESTABLISHMENT

Legal nature
Law on development of small and medium sized enterprises

Reference laws Republika Srpska Official Gazette 50/2013 and 56/2013)

Link to the laws
https://www.paragraf.ba/propisi/republika-srpska/zakon-o-razvoju-malih-i-srednjih-preduzeca.html

6 LEGISLATIVE REFERENCES FOR PERSONNEL HIRING

Types of contract

Full time employment contract, Part-time employment contract

Conditions

Reference law
Republika Srpska Law on labor (Official Gazette 1/16)

RS Law on employment and rights for unemployed (Official Gazette 30/10 and 102/12)

Link to documents https://www.paragraf.ba/propisi/republika-srpska/zakon-o-radu.html

http://www.podaci.net/_gBiH/propis/Zakon_o_posredovanju/Z-pzpvne03v1030-12A2.html

7 ORGANISATION

The new social startup needs the following human resources

Type Role n.
Able-bodied Coordination and management 1
Operative
Disadvantaged people Coordination and management
Operative 3
TOTALE 4

Type of disadvantaged people
delete those that are not relevant
 long term unemployed
 women in difficulty,
 young people,
 physical impaired
 immigrants
 others (specify) __people in poor material conditions, displaced persons.__________

7.1 Roles

The roles of vulnerable groups are related to implementation of all the activities that social entrepreneurship is performing:
-maintenance of green surfaces including (lawn moving, removal of weed and ambrosia),
-maintenance of road belt,
-maintenance of parks and recreational surfaces,
-pruning and removal of dry branches and bushes,
-creation of flower surfaces and planting of flowers,
-production of planting material,
-production of compost,
-protection and conservation of plants – maintenance of green surfaces and yards,
-counselling related to maintenance of green surfaces.

7.2 Functions

People from vulnerable groups will perform functions of
-maintenance of green surfaces including (lawn moving, removal of weed and ambrosia),
-maintenance of road belt,
-maintenance of parks and recreational surfaces,
-pruning and removal of dry branches and bushes,
-creation of flower surfaces and planting of flowers,
-production of planting material,
-production of compost,
-protection and conservation of plants – maintenance of green surfaces and yards,
-counselling related to maintenance of green surfaces.