The project BEGIN is focused on the marginal groups which are excluded or partially excluded from the possibilities to run their own business. They do not have know how, resources and support to start and successfully run the business. The problem is very wide, and some effort is put from different institutions to solve it. In this perspective the BEGIN project wants to define models for the creation and management of social start-up finalized to inclusion of disadvantaged people. The social start-up will have to take care of safeguarding the environmental heritage or other comparable services, where target groups can be employed.